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Segments

Filter your contacts by their details and save the filter as a segment you can target from a campaign.

Updated 7 Nov 2026 2 min readNeedscontacts:write

A segment is a saved filter. Where a list is a fixed group you build by hand, a segment is defined by rules, for example "city equals Amman", and its membership stays up to date on its own: new contacts who match are included automatically.

Build a filter ​

Add conditions in Filters; the table narrows to the contacts that match all of them.

  1. Open Contacts from the rail and stay on All Contacts.

  2. Select Filters beside the search box. The filter panel opens.

  3. Add a condition: pick a field, an operator and a value. Add more conditions as needed.

  4. Watch the chip show how many contacts match, for example "N matching". The table filters as you type.

The panel's note says contacts must match all conditions.

What you can filter on ​

FieldsNotes
Display name, phone, email, external ID, statusBuilt-in contact fields.
Your custom attributesAny attribute from the Attributes tab.

The operators offered are the ones segments support: Equals, Not Equals, Contains, Is Set, Is Not Set, Is Greater Than, Is Less Than, and for yes/no attributes Is True and Is False. Which of these appear depends on the field's type. Date attributes are compared as text, so use YYYY-MM-DD values.

Filtering is capped while you explore

While a filter is only applied (not saved), Natiq matches against the first 5,000 contacts and says so in the panel. Save it as a segment for exact matching across every contact.

Save it as a segment ​

  1. With at least one condition set, select Save as segment.

  2. Enter a Name, for example "Jordan mobile numbers".

  3. Confirm. The segment appears on the Audience tab with the Segment type.

Reuse a saved segment ​

Select the bookmark icon (Saved segments) next to Filters to see every segment. Choose one to load its rules back into the filter panel. The chip shows its name while the rules still match what was saved.

View and edit ​

On the Audience tab, open a segment card with View to see its conditions and the contacts in it, or Edit to change its name, description and rules, then Save. Delete removes it. Edit and delete need contacts:write.

Exporting segment contacts

Target a segment from a campaign ​

In the first step of Create a campaign, pick the segment on the Audience tab alongside any lists.

Contact listsFixed groups of contacts.Create a campaignSend to a list or segment.